![]() Analyses of previously secret tobacco industry documents criticized tobacco companies, including Santa Fe Natural Tobacco Company, for appropriating AI/AN imagery, symbols, and the ceremonial use of traditional tobacco to market commercial tobacco products. In spite of significant declines in cigarette smoking over three decades, one of the smallest declines was observed among American Indians/Alaska Natives (AI/ANs), 7 a priority population with the highest smoking prevalence in the United States (31.8%) 8 and in California (32.2%), 9 where this research was conducted. In 2018, new packaging replaced the banned terms with the phrase “Tobacco Ingredients: Tobacco & Water.” Four of the 14 varieties of American Spirit are marketed as organic. The US Food and Drug Administration required the manufacturer (Santa Fe Natural Tobacco Company, owned by Reynolds America, a division of British American Tobacco) to remove the marketing terms “additive-free” and “natural” from American Spirit packaging and advertising, 6 but allowed the company to retain “natural” in its brand name. 3, 4 Cigarettes marketed as “natural” are more likely to be perceived by youth as less harmful to health, 5 and research examining perceptions about American Spirit has found that the brand appeals more to younger smokers (aged 18–34 years) than to older smokers. 2 In previous studies, smokers and nonsmokers were more likely to perceive American Spirit as the “healthier” option and rated the brand as less likely to cause harm to health compared to other cigarette brands. They both come in 30g only.Īmerican Spirit cigarettes are sold in packs of 20.More than 2.5 million adult smokers incorrectly believe that their cigarettes are less harmful than others, 1 and American Spirit smokers are more than 20 times as likely as smokers of other brands to endorse this false belief. Only by name, as in the UK all tobacco products are packaged in olive coloured packs. In the UK, American Spirit rolling tobacco comes in Blue (regular) or Yellow (light). Natural AS cigarettes also offers several “Roll Your Own” tobaccos in tins and pouches. ![]() Natural AS cigarettes offers various types of select filter cigarettes which are color-coded to denote the nicotine and tar contents, which are altered by using different filters and cigarette paper.Īmerican Spirit also has a Perique Blend Filter cigarette, which contains 10% Perique tobacco, and an Organic Filter cigarette, which contains organic tobacco. ![]() Natural American Spirit cigarettes have been sold in the United States, Canada, Netherlands, Belgium, Brazil, Germany Luxembourg, United Kingdom, Spain, Germany, Switzerland, Austria, Greece, Tunisia, Italy, France, Finland, Denmark. In January 2002, the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn owned by British American Tobacco. Japan Tobacco announced in September 2015 that it acquired the right to sell Natural American Spirit products in markets outside the United States. The company was founded in 1982 by Bill Drake, author of The Cultivators Handbook of Natural Tobacco, Robert Marion, Chris Webster, and Eb Wicks, a plumbing contractor who took out a loan to finance the startup. It was first introduced in 1982 40 years ago. It is owned by Reynolds American and it is produced by Santa Fe Natural Tobacco Company in the United States. Natural American Spirit (often referred to as American Spirit) is an American brand of cigarettes and other tobacco products, currently owned by Reynolds American and manufactured by the Santa Fe Natural Tobacco Company. ![]() American Spirit Dark Green (Organic Full-Bodied Menthol)
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